Marketing Major

DESCRIPTION OF MAJOR/CONCENTRATION COURSES IN MARKETING

MKTG 316 E-Marketing 2 Credits

Focus on key issues and concerns relating to e-commerce and equips students to respond to its many challenges from an informed perspective. Areas covered include: Foundations of Electronic Commerce, Benefits, Driving Forces, Impact, Retailing in Electronic Commerce, Direct Marketing, Online Customer Service, Internet Consumers and Market Research, Consumer Behavior Model, Decision Making, Advertisement in electronic commerce, Web advertisement, ad methods/Z Travel Job Market, Real Estate, Trading, Business –to-Business E-commerce, Procurement, B2B EC, JIT, Auctions, Services, Internet and extranet, Architectures, Software, considerations, Electronic payment System, Protocals, Security, Fund Transfers, EC Strategy and Implementation, Strategies, Competitiveness, Plan & Execution, Economics, Global and other issues in EC, Stored-Value and E-cash, Public Policy; and Legal issues to privacy. Students learn to analyze existing e-business and e-marketing projects and recognize their strengths and weakness taking lessons learned into account when formulating their own plans for new and expanding e-commerce. The student is expected to do a small project. Prerequisite: MKTG 225.

ACCT 214 Intermediate Accounting I 3 Credits

The intermediate accounting I module applies the knowledge acquired in the principles of accounting module by reviewing the basic accounting concepts and principles with the objective of acquiring broader perspective in the area of financial statement preparation, current assets, non-current assets and their related revenue accounts. It also covers the recent FASB pronouncements and assists the student in the application of the knowledge in specialised transactions. The course will assist the student in understanding how to prepare the specialised accounts brought about by the shift of organisations from the traditional sole proprietorships. Having successfully completed the module, students should be able to demonstrate knowledge and understanding of discuss, explain and apply the accounting treatment of non-current assets, current assets, events after the reporting period and contingencies in accordance with IFRS and IPSAS, prepare financial statements for different forms of business entities, interpretation of financial statements and prepare and interpret financial statements of different business entities. Prerequisite: ACCT 125.