DEPARTMENT OF MARKETING
DEGREE: BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
Summary of Modules
General Education 80
Core (Professional) Modules in Business Administration 270
Major (Concentration) 130
TOTAL OF CREDITS 480
Structure and Degree Requirements for Graduation
In order for AUCA student to graduate with the degree of Bachelor of Business Administration (Major: Marketing), he/she should complete the requirements as outlined in the table below and as described.
General Education Modules
For the general education modules, check the section of general education requirements for details.
Core (Professional) Modules
For the core (Professional Modules) in Business Administration, check the section of core or professional modules.
List of Major (Concentration) Modules in Marketing
| Module | Name of the Module | Course Credits | Module Credits | Prerequisite |
| MKTG 8221 | Consumer Behavior | 3 | 10 | Principles of Management |
| MKTG 8211 | Business to Business Marketing | 3 | 10 | Principles of Marketing |
| MGMT 8222 | Organizational Behavior | 3 | 10 | Human Resource Management |
| MKTG 8325 | International Marketing | 3 | 10 | Principles of Marketing |
| MKTG 8311 | Product and Service Management | 3 | 10 | Business to Business Marketing |
| MKTG 8312 | Digital Marketing | 3 | 10 | Introduction to Computer Applications and principles of Marketing |
| MKTG 8322 | Advertising and Promotion | 3 | 10 | Business to Business Marketing |
| MKTG 8321 | Sales Management | 3 | 10 | Principles of Management |
| MKTG 8413 | Principles and practices of retailing and Wholesaling | 3 | 10 | Principles of Marketing |
| MKTG 8324 | International Trade Practices | 3 | 10 | Company Law Principle of Marketing |
| MKTG 8425 | Public relations | 3 | 10 | Human Resource Management |
| MKTG 8412 | Social Marketing | 3 | 10 | Digital Marketing |
| MKTG 8423 | Strategic Marketing | 3 | 10 | Principles of Marketing |
| Total | 39 | 130 |
DESCRIPTION OF MAJOR/CONCENTRATION MODULES IN MARKETING
MKTG 8211 Business to Business Marketing 10 credits
This module is a study of the core concepts of marketing as applied to Business to Business (B2B) activity. Upon completion of the module students should be able to: Demonstrate an understanding of the basic principles of B2B marketing; Demonstrate an understanding of the broad concepts of working with and marketing for business to business companies; Demonstrate the uses of the marketing mix elements in a B2B corporate strategy; and Demonstrate critical thinking skills through the completion of the marketing plan class project. Prerequisite: MKTG 225 Principle of Marketing
MKTG 8221 Consumer Behavior 10 Credits
The topic covered will include: consumer needs assessment, motives and motivation process, psychological perspectives such as psychoanalysis, reinforcement, the influence process, life style analysis, and how it affects purchase behavior. Sociological factors such as social class, family, religion and their influence on purchase behavior, learning, perception and theories of cognitive dissonance. Prerequisite: MGMT 124 Principles of Management
MGMT 8222 Organizational Behavior 10 credits
The study of organizational behavior is essential for anyone who seeks professional success in the workplace today. It aims to help managers and all those who follow to improve their understanding of the human dimension of the organization and act more effectively in the workplace. It includes the organizational environment, management of individual, group management, organizational management, process management. Prerequisite: MGMT 8114 Principles of Management