DEGREE: BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
Structure and Degree Requirements for Graduation
In order for AUCA student to graduate with the degree of Bachelor of Business Administration (Major: Marketing), he/she should complete the requirements as outlined in the table below and as described.
General Education Courses
For the general education courses, check the section of general education requirements for details.
Core (Professional) Courses
For the core (Professional Courses) in Business Administration, check the section of core or professional courses.
General Education Courses: 36 Credits
|Course Code||Name of the Course||Credits|
|ACCT||111||Principles of Accounting I||3|
|*ECON||112||Introduction to Economics||2|
|**PSYC||112||Introduction to Psychology||2|
|***EDPC||215||Human Developmental Psychology||3*|
|EDRE||113||Study and Research Methods||2|
|ENGL||114||English I: English Language and Grammar||2|
|RELB||116||Introduction to Bible Study||2|
|ENGL||122||English II: Writing Skills||2|
|INSY||124||Micro Computer Application||3|
|ENGL||211||English III: Communication Skills||2|
|RELT||221||Philosophy, Science and Religion||2|
* is not taken by students of Business Administration.
** is only taken by students of Business Administration and students of Theology
*** is only taken by students of Theology
Major Courses in Marketing
|Course||Code||Name of the Course||Credits|
|ACCT||214||Intermediate Accoun4ng I||3|
|FNCE||311||Investment Analysis and PorEolio Management||3|
|MKTG||317||Principles and Prac4ces of Retaining and Wholesaling||3|
|MKTG||418||Adver4sing and Promo4on||3|
|MKTG||424||Distribu4on, Logis4cs, and Pricing Management||3|
DESCRIPTION OF MAJOR/CONCENTRATION COURSES IN MARKETING
MKTG 316 E-Marketing 2 Credits
Focus on key issues and concerns relating to e-commerce and equips students to respond to its many challenges from an informed perspective. Areas covered include: Foundations of Electronic Commerce, Benefits, Driving Forces, Impact, Retailing in Electronic Commerce, Direct Marketing, Online Customer Service, Internet Consumers and Market Research, Consumer Behavior Model, Decision Making, Advertisement in electronic commerce, Web advertisement, ad methods/Z Travel Job Market, Real Estate, Trading, Business –to-Business E-commerce, Procurement, B2B EC, JIT, Auctions, Services, Internet and extranet, Architectures, Software, considerations, Electronic payment System, Protocals, Security, Fund Transfers, EC Strategy and Implementation, Strategies, Competitiveness, Plan & Execution, Economics, Global and other issues in EC, Stored-Value and E-cash, Public Policy; and Legal issues to privacy. Students learn to analyze existing e-business and e-marketing projects and recognize their strengths and weakness taking lessons learned into account when formulating their own plans for new and expanding e-commerce. The student is expected to do a small project. Prerequisite: MKTG 225.
ACCT 214 Intermediate Accounting I 3 Credits
The intermediate accounting I module applies the knowledge acquired in the principles of accounting module by reviewing the basic accounting concepts and principles with the objective of acquiring broader perspective in the area of financial statement preparation, current assets, non-current assets and their related revenue accounts. It also covers the recent FASB pronouncements and assists the student in the application of the knowledge in specialised transactions. The course will assist the student in understanding how to prepare the specialised accounts brought about by the shift of organisations from the traditional sole proprietorships. Having successfully completed the module, students should be able to demonstrate knowledge and understanding of discuss, explain and apply the accounting treatment of non-current assets, current assets, events after the reporting period and contingencies in accordance with IFRS and IPSAS, prepare financial statements for different forms of business entities, interpretation of financial statements and prepare and interpret financial statements of different business entities. Prerequisite: ACCT 125.
MKTG 226 Consumer Behavior 3 Credits
The topic covered will include: consumer needs assessment, motives and motivation process, psychological perspectives such as psychoanalysis, reinforcement, the influence process, life style analysis, and how it affects purchase behavior. Sociological factors such as social class, family, religion and their influence on purchase behavior, learning, perception and theories of cognitive dissonance.
MKTG317 Principles and Practices of Retailing and Wholesaling 3Credits
The issues covered in this course will include: locational decisions, choice of type of retail type, in-store management, legal and ethical issues in retailing and wholesaling, pricing techniques and strategies, in-store layout, stocking procedures and policies, customer service policy, relevant accounting, product assortment procedure, inventory management and decisions, telemarketing, and marketing through the internet. Prerequisite: MKTG 225.
MKTG 418 Advertising and Promotion 3 Credits
The areas covered in this course will include: the role of marketing communication in the advertising, promotion, media planning and selection, sales promotion techniques and procedures, direct marketing and product placement, packaging, and its role in advertising, planning and implementing successful advertising and campaigns, evaluation of adverting effectiveness, advertising and promotion budgeting, public relations, creative strategies, appeals, legal and technical issues in advertising and managing advertising agencies. Prerequisite: MKTG 317.
MKTG 325 International Marketing 3 Credits
The areas covered will include: export/import trade, policies and procedures, entry strategies for international market, international product, price, advertising, packaging, promotion and labeling policies and procedures, international distribution and logistics management, the legal issues in international marketing. Prerequisite: MKTG 225.
MKTG 326 Sales Management 3 Credits
The topics covered will include: fundamentals of selling, salesmanship, designing, and holding sales meetings, sales forecasting, sales force management including motivation, recruitment and placement, designing and managing the sales territory, sales promotions, accounts management and e-marketing. Prerequisite: MKTG 225.
MKTG 327 Industrial Marketing 3 Credits
Areas to be covered include: the distinction between industrial and consumer marketing, market analysis, selection and segmentation strategies, product, pricing, distribution promotion, and packaging policies and strategies. Prerequisite: MKTG 225.
MKTG 416 Strategic Marketing 3 Credits
Areas covered in the course will include strategies such as tactical retreat, flanking, guerilla tactics, cyber strategies, strategic implementations and evaluation, relational marketing, positioning, segmentation strategies, pricing strategies, promotional, distributional, and product strategies. Prerequisite: MKTG 317.
MKTG 424 Distribution, Logistics, and Pricing Management 3 Credits
Areas covered will include supply chain choice and management, channels of distribution, their choice, motivation, compensation and management, physical distribution, transportation models, packaging, storing and warehousing, materials management, purchases and location choice, customer order processing, documentation and carrier liabilities, pricing strategies and policies. Prerequisite: MKTG 317
COSC 414 Web design 2 Credits
This self-paced courses is designed to provide the necessary skills and training for an entry-level position in the field of Web design. The student learns to develop and maintain Web sites for a corporation of one’s small business. The class focuses on Web page planning, basic design, layout and construction, and setup and maintenance of a web site. The course also deals with HTML/XHTHL, Cascading Style Sheets, Dreamweaver, Fireworks, Flash, Photoshop, Illustrator, InDesign, PHP, MySQL and various other Web page and image creation tools. Illustrator, in Design, PHP, MySQL and various other Web page and image creation tools. This course is taught in a PC environment, but all skills are transferable to the Macintosh and a Mac is available for testing student wed sites. Student further develops a portfolio of sites during the training. Prerequisite: INSY 226.
FNCE 311 Investment Analysis and Portfolio Management 3 credits
The course will introduce students to the investment management process. The coverage will include an introduction to modern portfolio theory, a study of capital asset pricing model (CAPM), asset pricing models (APM), security valuation principles and practices, efficient markets, stock and bond valuation models, fundamental vs technical analyses, trading practices, performance evaluation and an introduction to the role of futures and options in hedging and speculations. Prerequisite: ACCT 214.