Summary of Modules

General Education                                                                                       80

Core (Professional) Modules in Business Administration                         270

Major (Concentration)                                                                                130

TOTAL OF CREDITS                                                                                        480


Structure and Degree Requirements for Graduation

In order for AUCA student to graduate with the degree of Bachelor of Business Administration (Major: Marketing), he/she should complete the requirements as outlined in the table below and as described.

General Education Modules

For the general education modules, check the section of general education requirements for details.

Core (Professional) Modules

For the core (Professional Modules) in Business Administration, check the section of core or professional modules.


List of Major (Concentration) Modules in Marketing

Module Name of the Module Course Credits Module Credits Prerequisite
MKTG 8221 Consumer Behavior 3 10 Principles of Management
MKTG 8211 Business  to Business  Marketing 3 10 Principles of Marketing
MGMT 8222 Organizational Behavior 3 10 Human Resource Management
MKTG 8325 International Marketing 3 10 Principles of Marketing
MKTG 8311 Product  and Service Management 3 10 Business  to Business  Marketing
MKTG 8312 Digital Marketing 3 10 Introduction to Computer Applications and principles of Marketing
MKTG 8322 Advertising and Promotion 3 10 Business  to Business  Marketing
MKTG 8321 Sales Management 3 10 Principles of Management
MKTG 8413 Principles and practices of retailing and Wholesaling 3 10 Principles of Marketing
MKTG 8324 International Trade Practices 3 10 Company Law Principle of Marketing
MKTG 8425 Public relations 3 10 Human Resource Management
MKTG 8412 Social Marketing 3 10 Digital Marketing
MKTG 8423 Strategic Marketing 3 10 Principles of Marketing
Total   39 130  




MKTG 8211   Business to Business Marketing                                                      10 credits

This module is a study of the core concepts of marketing as applied to Business to Business (B2B) activity. Upon completion of the module students should be able to: Demonstrate an understanding of the basic principles of B2B marketing; Demonstrate an understanding of the broad concepts of working with and marketing for business to business companies; Demonstrate the uses of the marketing mix elements in a B2B corporate strategy; and Demonstrate critical thinking skills through the completion of the marketing plan class project. Prerequisite: MKTG 225 Principle of Marketing


MKTG 8221     Consumer Behavior                                                                         10 Credits

The topic covered will include: consumer needs assessment, motives and motivation process, psychological perspectives such as psychoanalysis, reinforcement, the influence process, life style analysis, and how it affects purchase behavior. Sociological factors such as social class, family, religion and their influence on purchase behavior, learning, perception and theories of cognitive dissonance. Prerequisite: MGMT 124 Principles of Management 

MGMT 8222    Organizational Behavior                                                                 10 credits

The study of organizational behavior is essential for anyone who seeks professional success in the workplace today. It aims to help managers and all those who follow to improve their understanding of the human dimension of the organization and act more effectively in the workplace. It includes the organizational environment, management of individual, group management, organizational management, process management. Prerequisite: MGMT 8114 Principles of Management